CLIENT: Kleenex - Dots
CREATIVES: Adam Collins & Mark Campion
PROJECT TASKS: Typography, Design & Pack Illustration, Screen Printing.
MEDIUM: OOH (6$, 48$, 96$, Tube Cards, Tube Gates)
Dots, Dots and more Dots! Kleenex wanted to hit hard with the anti viral properties of their tissue. I worked with the creatives to find a way to best represent 99.9% of cold & flu viruses being killed in a Kleenex Tissue and bring beauty and textural quality to the campaign. I produced a series of designs to work across a range of mediums.
We used an intensely vibrant blue colour that could only be achieved by screen printing. I also designed the pack logo for all the artworks. They were showcased in Archive magazine.