PROJECT TASKS: Designed the look & feel of the neon signs, worked with the CGI team to bring these to life.
MEDIUM: TVC, OOH Digital Signage.
The brief was to design 4 neon signs for a 30 second TVC and OOH digital signage, which was to launch Betfair online gambling in New Jersey, America.
I designed these to have a retro gaming look and feel. I then worked with the CGI team to bring these to life making decisions on textures, neon tubes, lights, metals etc. We then worked on animating them to bring the whole ad to life.